Urpay
A creative partnership with Yorpay Bank, reflecting renewal, growth, and ambition through social media, campaign identity, and product launches.
Calendar
Offers
Role
Graphic Design
Timeline
2 Years
team
Commercial
platform
Social Media
When Simplicity Becomes a Lifestyle
Urpay isn't just a digital wallet — it's an experience that redefines how a new generation relates to money: fast, smart, and closely tuned to everyday user behavior. Working with the brand meant embracing a completely different spirit from government-sector work: bold visuals, vibrant colors, and a design language that speaks casually and playfully to an audience that values simplicity above all.
The work involved constantly evolving content that matched the brand's fast pace: it started with static posts that translated offers and features with a playful touch far from traditional banking tone, and when content called for added energy, I built scenes in coordination with the motion designer to turn static ideas into vibrant visual experiences. I also designed for promotional offers close to the customer's everyday life, like Thursday deals — campaigns that tapped into simple daily moments and turned them into genuine engagement opportunities with the brand.
What set this experience apart was that design wasn't created in isolation from the market — it was a continuous response to fast-changing trends. Every campaign was a chance to reinvent the idea and keep the brand feeling fresh in the eyes of an audience that always expects something new.
