Asir Municipal
A creative partnership with Asir Municipality, spanning social media, campaign identity, and tourism initiatives, capturing natural beauty, heritage, and forward-thinking vision.
Calendar
Campaigns
Role
Graphic Design
Timeline
2 Years
team
Government
platform
Social Media
Where Beauty Meets Responsibility
Asir isn't just a tourist destination — it's a visual identity carrying a genuine national message. That's what made working with Asir Municipality a different kind of experience, one that went beyond design to shape the first impression of a city striving to be a tourism landmark worthy of its place within Vision 2030.
The work spanned several integrated tracks, each serving a different facet of the city: from awareness campaigns for the licensing system, to campaigns that build visual awareness and combat visual clutter to preserve the beauty of the urban landscape, through content that highlights the beauty of the city's parks and green spaces, campaigns that promote cleanliness as a community habit, and finally, designs supporting compliance and oversight systems with clarity accessible to both residents and visitors.
When the project called for animated visual content, I built the mood board for the motion scenes — a visual reference framework defining the colors, atmosphere, and overall visual tone that became the foundation for the scenes' animation journey.
These campaigns weren't scattered efforts, but a complete visual system — accompanied by multiple visual signature files, ongoing project development, and design reports that supported the tourism sector's growth in Asir, as part of a larger name journey toward achieving Vision 2030.
