Alrajhi Bank
A creative partnership with a leading Saudi bank, spanning social media, campaign identity, and product launches, reflecting trust and leadership.
Calendar
Campaigns
Role
Graphic Design
Timeline
2 Years
team
Commercial
platform
Social Media
The Visual Content Journey
The goal was never just posting content on a schedule — it was building a visual presence that stops the scroll and creates a genuine connection between Al Rajhi Bank and its audience. From there began a design journey as diverse as the brand's messages themselves.
It started with static posts carrying a clear, bold visual identity, then evolved into three-part carousels that told a story through deliberate visual sequencing — each slide built to lead into the next. And because some messages needed motion rather than stillness, I moved into a new phase: building scenes frame by frame, working directly with the motion designer until they came to life as dynamic GIFs. When content called for richer organization within a single space, I turned to a bento grid approach to bring multiple elements together into one cohesive, elegant composition.
This variety wasn't random experimentation — it came from a deep understanding of what each message needed and the best way to deliver it, from static design to motion, from a single idea to a complete visual system.
